Tracking competitors is harder than it should be
Web2App market is invisible
App intelligence tools like Sensor Tower ignore web revenue, so a brand with millions in ad spend can look tiny. No ad library indexes web funnels either — and the market's growing ~30% a year. You find new competitors by accident, if at all.
Capturing a funnel is all manual
Today it's screenshots pasted into Figma — one flow out of dozens, no personalization, no branches. Slow, static, and never the whole picture.
Changes surface months too late
A competitor raises their prices or rebuilds a paywall and nothing tells you. You find out what changed long after it happened.
From the whole market to a single change on a paywall
You don't hunt for changes — they land on your desk. We re-walk the funnels you track every week and flag only what moved, dated and ranked by what matters.
Pick your market
Search a niche and see every brand running web funnels in it, ranked by how active they are.
Track the funnels that matter
Pull any funnel into your set. We re-walk it every week, screen by screen.
Get what changed
Dated, classified by significance, with the before and after — in the app or straight from your agent.
Chat with your own agent
WebFunnelWatch is a native MCP server. Connect Claude or any other agent and ask what changed — query any tracked funnel, change, or niche in plain language. Structured answers, no dashboard. Free on every plan.
2.6× — the median jump from first charge to renewal across your 8 tracked funnels.
- Steepest — Brand A, $0.99/day → $39/mo≈ 12×
- Gentlest — Brand C, flat membership≈ 1×
- Most land between 2× and 5×5 of 8
Read straight from each funnel's checkout — before/after on file.
Plans that scale with you
Start free. Every plan includes weekly refresh, the change feed, and MCP access — upgrade to track more funnels, discover new competitors, and spot market trends.
When you're just getting started
- Auto-tracking on 3 funnels
- A free taste of the full toolkit
When you know what you want to track
from- Auto-tracking on 10 funnels
- Change feed + full history
- Funnel intelligence reports
- Screens & personalization gallery
- FTC risk analysis
- Full data export
- MCP access
When you want to understand the market
from- Everything in Starter
- Auto-tracking 20–40 funnels
- Full access to the web funnels library
- Ad volume & trends per funnel — Meta, Google & App Store
FAQ
Rapid fire questions before you start
Two things. Discovery surfaces every brand running paid traffic to web funnels in your niche, ranked by how active they are. Change Tracking then walks the ones you pick — every quiz step to the paywall — and tells you what changed since last week.
We scan the ads running across Meta, Google and the App Store, trace each one back to the brand and the web funnel behind it, and rank them by how much they're advertising and whether that's rising or cooling. Search a niche and you get the whole map — every brand running web funnels in it, newest and biggest first.
Weekly on every plan — each tracked funnel is re-walked and diffed against the last run. Daily refresh is an add-on; Discovery updates monthly. You can also re-run any funnel on demand on paid plans.
We match screens run over run, separate a genuine change from routine A/B variation, and rank what's left by significance. And every change links to the before-and-after screenshots — so you can judge it yourself, nothing hidden behind a label.
Yes. WebFunnelWatch runs an MCP server — connect Claude or any MCP client and ask in plain language. Connecting and reading are free on every plan; export is paid.
No — that data isn't publicly available and we won't guess at it. Instead we rank brands by the signals we can see: how many ads a brand runs across Meta and Google, and how long its funnels stay live. Not dollar figures, but enough to tell who's big, who's scaling, and who's just testing.